vivenu appoints Matt DiFebo as Industry Advisor for Sports & Colleges

Düsseldorf/New York, February 10, 2026

vivenu, the enterprise ticketing platform, announced a strategic expansion of its advisory board with the appointment of Matt DiFebo as Industry Advisor for Sports & Colleges. With a long track record in collegiate ticketing, revenue strategy, and innovative sales operations, Matt brings practical experience and deep industry insight to vivenu’s sports and college verticals.

Matt has spent years shaping how athletic departments and live properties approach ticketing, sales, and customer engagement. He founded and led IMG Learfield Ticket Solutions, partnering with more than 80 universities and generating hundreds of millions in ticket revenue. He also started FanSummit, LLC, a global consultancy focused on maximizing revenue and strategic growth for sports organizations of all sizes. In addition to his entrepreneurial work, Matt serves as Director of Sport Business and Assistant Professor of Practice at Stetson University, where he helps train the next generation of sport business leaders.

"Matt brings a practitioner’s mindset to every conversation," said Simon Hennes, Co-Founder and CEO of vivenu. "He is a respected industry pioneer, an innovator, and deeply understands what happens inside athletic departments and sports ticket offices, not just in theory but day to day."

At vivenu, Matt has already been deeply involved in client discussions, led key webinars, and helped shape strategic initiatives across the Sports & Colleges focus area. His hands-on experience and connections across collegiate and professional sports make him a valuable partner for customers navigating complex ticketing needs.

"I’m passionate about helping organizations rethink what ticketing can do for their business," said Matt DiFebo. "The work vivenu is doing to give teams and institutions full control of their ticketing infrastructure, while putting fans’ experiences first, aligns with the trend I’ve seen across sports."

This step reflects the close collaboration with practitioners across Sports and Colleges. DiFebo’s involvement strengthens the dialogue with athletic departments, revenue leaders, and operators navigating the realities of the industry every day.

About Matt DiFebo

Matt DiFebo is a sports business expert with decades of experience in ticket sales strategy and operations. He founded IMG Learfield Ticket Solutions and leads FanSummit, LLC. He also teaches and directs sport business programs at Stetson University, helping future leaders innovate in ticketing, revenue management, and fan engagement on a global scale.

About vivenu

vivenu is the technology leader in global event ticketing, offering a flexible and advanced ticketing platform tailored to organizers’ brands, sales, and unique business needs. Leading organizers make the most of their ticketing with vivenu’s full-service support and a platform designed for customization, reliability, and connectivity. Its white-label platform gives organizers worldwide full control over their ticketing experience and customer data, turning ticketing into a key business asset. With offices in Europe and North America, vivenu supports 900+ premier event enterprises in 40+ countries and is trusted by notable brands like the Grammy Awards, HYROX, Stanford Athletics, The Special Olympics, and many more.